Will Google Become the World’s Largest Subscription Business?

John Battelle
3 min readAug 15, 2023
A Google Subscription box, via Dall-E

Those of you who’ve been reading for a while may have noticed a break in my regular posts — it’s August, and that means vacation. I’ll be back at it after Labor Day, but an interesting story from The Information today is worth a brief note.

Titled How Google is Planning to Beat OpenAI, the piece details the progress of Google’s Gemini project, formed four…

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business