Why Google Should Launch a ChatGPT Competitor

Because Michelle wants it…

John Battelle
4 min readApr 26, 2023

(Original post at Searchblog)

Last week I wrote a piece noting how my wife Michelle’s Google usage was down by nearly two thirds, thanks to her discovery of ChatGPT. I noted that Michelle isn’t exactly an early adopter — but that’s not entirely true. Michelle is more of a harbinger — if an early tech product “fits” her, she’ll adopt it early and often — and it’s usually a winner once it goes mainstream. The early Tivo DVRs come to mind — and they remain a better product than anything that’s come since in the television world (another example of how entrenched business models kill innovation).

But few early versions of any new product get to “Michelle market fit” on first attempt. For it to happen with an AI chatbot — well before I developed the habit — is rarer still. I mean, I’m supposed to be the early adopter around here!

So once I noticed Michelle was hooked, I asked her how she wrangles ChatGPT. As I noted in my last post, the majority of her usage focuses on information-intensive projects that tend to get messy when attempted with Google. For example, Michelle’s managing a real estate project with a complex set of inputs. The property requires extensive renovations but must conform to certain community regulations and standards. With the…

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business