The Rabbit Hole Reader’s Companion (Draft Form)

John Battelle
4 min readJan 7, 2022

(image) The most common complaint I hear from friends and colleagues who are interested in the crypto/web3 world is how hard it is to “get smart” on the topic — for a neophyte, there’s just so much noise and precious little signal. Sure, you might dive headfirst into crypto Twitter — but the experience is both jarring and unproductive (ditto that for crypto-related Discord servers).

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business