Shoot The Messenger, Not the Staff

Predictable.

I predicted the death of Jimmy Finkelstein’s The Messenger as soon as I read about its impending launch back in March of last year. At the time I had just soft-landed The Recount and was licking three decades of wounds related to launching, running, selling and shuttering digital media startups. And lo! Here was a guy claiming he was going to solve all of digital media’s woes with…what exactly? “Polyperspectivity”?! (No, really…