No More Whistling Past the Graveyard of Truth

Hey, Medium folk. Sorry I’ve been gone for a while.

Earlier this week I published a post on my site, and I hope to start writing more regularly in the new year. Going forward, I’ll cross post here as well. Below is this week’s missive. Hope you find it worthwhile.

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An idea has been tugging at me for months now, one I’ve spent countless hours discussing and debating with leaders in marketing, media, and journalism. And as I often do, I’m turning to writing to see if I can push it into more concrete form. I’m literally thinking out loud here, but I won’t bury the lede: I believe it’s time for all major corporations — not just the companies that pushed for the #StopHateForProfit boycott — to call for a broader, more universal movement related to their marketing practices and their Corporate Social Responsibility (CSR) and Environmental, Sustainability, and Governance (ESG) efforts.This isn’t about punishing platforms, rather it’s about reimagining our relationship to them, and shifting our focus to the externalities our collective dependance upon them has created in society — and for our clients’ bottom lines. For now, I’m calling the movement “Information Equity” — a rather dry and academic moniker, to be sure. Toward the end of this post, I’ll ask for your help in pushing the idea forward. But for now, let me…