Is Is Search, or Is It AI? Does It Matter?

“Lots of toothpaste coming out of a toothpaste tube with the Google logo on it, digital art”

(original post on Searchblog)

Last week, while working on a post about what the ads might look like inside chat-based search, I got a surprising note from the communications team at Google. I had emailed them asking for comment on ads inside Bard, which Google had announced earlier in the month. To be honest, I was expecting the polite “no comment” I ultimately did receive, but I also got…