Is Conversational Media Dead?

John Battelle
10 min readApr 7, 2022

Caveat: This will likely be one of my longish, link-heavy Thinking Out Loud pieces, so I invite you all to pour yourselves a glass of your favorite adult beverage or rustle up a fine cannabis pairing, should you care to indulge…

As The Recount prepares for a major launch this spring, I found myself again contemplating the state of digital marketing — a subject I’ve written about extensively over the years. To…

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business