If Gather Wins, The Internet Wins

John Battelle
12 min readJun 7, 2023
The Gather founding team from top left: Zan Doan, CTO, Sudhir Kandula, COO, Mengmeng Chen, Cofounder & CPO, Sumit Agarwal, Cofounder & CEO

Cross posted from P&G Signal360 and Searchblog

A few weeks ago I was genuinely thunderstruck. My co-editor at P&G Signal (thanks Stan!) introduced me to a new company — one that promised to give consumers control over their personal data in new and innovative ways. At first I was skeptical — I’d seen quite a few “personal data lockers” come and go over the past decade or so. I even invested in one way…

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business