How Brands Can Fix the Relationship Between Platforms, Audiences, and Media Companies (Hint: It’s Not a Boycott)

John Battelle
8 min readJul 2, 2020

(Second of a series. The first post reviews the media and platform ecosystem, and laments the role brand marketers have played in its demise.)

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Hi, folks on Medium. It’s been a minute. I’m sorry for that, long story. I plan on writing more overall

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business