Google Splits The Web

John Battelle
3 min readMay 15, 2023

(Original post at Searchblog)

Last week I was traveling — and being in four places in six days does not make for a good writing vibe. But today I’m back — and while the pace is picking up for the annual Signal conference I co-produce with P&G, I wanted to take a minute to reflect on last week’s news — no, not that CNN shitshow, but Google’s big I/O conference, where the company finally revealed its plans around search, AI, and a whole lot more.

Leading tech analyst Ben Thompson summarized how most of the pundit-ocracy responded to Google I/O: “the ‘lethargic search…

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business