Can Neeva Beat Google? (And Microsoft…and Time?)

John Battelle
7 min readJan 9, 2023

(original post at Searchblog)

The Very Hardest Thing

What’s the hardest thing you could do as a tech-driven startup? I’ve been asked that question a few times over the years, and my immediate answer is always the same: Trying to beat Google in search. A few have tried — DuckDuckGo has built itself a sizable niche business, and there’s always Bing, thought…

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business