Can Google Go On Offense?

John Battelle
7 min readFeb 27, 2023

Original post on Searchblog

Last week I asked if Google was in trouble, and since then quite a few of you have reached out asking what I think the company could do to … untrouble itself. “Easy enough to declare the company is too big, too stuck in the mud, too cautious, too dependent on its cash cow,” you told me. “Much harder to advise them on what to do about it.” One of you just sighed to me on the phone, then said…

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business