Ads In AI Chat? Of Course. But What Will They Look Like?

John Battelle
3 min readMar 8, 2023

I’ve written a long-ish post attempting to answer these questions over at P&G’s Signal360 publication, please head there (and sign up for their newsletter!) if you’d like to read the whole thing. Below is a teaser for those of you who aren’t sure you want to click the link (so few of us do these days!).

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John Battelle

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business