I’ve written a long-ish post attempting to answer these questions over at P&G’s Signal360 publication, please head there (and sign up for their newsletter!) if you’d like to read the whole thing. …

(original post on Searchblog) Last week, while working on a post about what the ads might look like inside chat-based search, I got a surprising note from the communications team at Google. I had emailed them asking for comment on ads inside Bard, which Google had announced earlier in the…

Original post on Searchblog Last week I asked if Google was in trouble, and since then quite a few of you have reached out asking what I think the company could do to … untrouble itself. “Easy enough to declare the company is too big, too stuck in the mud…

(Original post at Searchblog) Is it over for Google? This question is pulsing through most of the conversations I’ve been having with tech and media industry folk these past few weeks. The company’s narrative has shifted dramatically in the wake of Microsoft’s partnership with OpenAI. …

Wait, You Don’t?! (Original Post at Searchblog) Thirteen years ago this Fall, I found myself backstage at the Web2 Summit, a conference I ran for nearly ten years with Tim O’Reilly. Sergey Brin, co-founder of Google, had just wandered in, asking if it’d be cool if he joined me onstage for an…

(original post at Searchblog) Do generative AI innovations like OpenAI’s ChatGPT and Google’s LaMDA represent a new and foundational technology platform like Microsoft Windows, Apple iOS or the Internet? Or are they just fun and/or useful new products that millions will eventually use, like Google Docs or Instagram? …

(original post on Searchblog) How long have I been staring at a blank screen, this accusing white box, struggling to compose the first sentence of a post I know will be difficult to write? About two minutes, actually, but that’s at least ten times longer than ChatGPT takes to compose…

(Original post at Searchblog) Watching the hype cycle build around OpenAI’s ChatGPT, I can’t help but wonder when the first New York Times or Atlantic story comes out calling the top — declaring the whole thing just another busted Silicon Valley fantasy, this year’s version of crypto or the metaverse…